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About Us

Starter Stands for Heritage

Authenticity and sports performance; it defines fun, team, value and community through its commitment to producing sports clothing and footwear to the highest standards of style, performance and value possible.

A premium athletic brand

Established in 1971, Starter pioneered the fusion of sports clothing with popular culture by forging partnerships with the major pro basketball, football, baseball, hockey and college leagues.

A trusted athletic brand

With over 35 years of heritage, Starter’s brand equity has been built over the past three decades through its association with professional, collegiate and Olympic sports as well as athlete endorsers.

Special Concierge Service for People with Disabilities: We have created a personalized concierge service hotline for our friends with disabilities where shoppers can directly speak to our fragrance specialists to attain an even better shopping experience and place phone orders. Our fragrance specialists are trained to provide you with all the information about our products. Please call 973-837-6035 Ext 108 during the hours of 10:00 am to 4:00 pm for this special service available to our shoppers with disabilities. Thank you.